This year the Shopify Summer Edition Theme is Unified that translates into providing different solutions at one place. It means that merchants do not have to work in the disjoint solutions, but they can access all the solutions on their dashboard without any hassle.

Shopify merchants have now more options to optimize their marketing processes while also providing robust solutions to their customers through Shopify Summer editions 2024.

This blog focuses on Shopify summer editions, highlighting the most recent updates that Shopify merchants can benefit from. Let’s take a look into this.

1. Shopify Markets

The first and most recent update we have in Shopify Summer edition is Shopify Markets that enables merchants to expand their reach to a global audience that ultimately opens new opportunities. The merchants can now expand their business in B2B, retail, and various regions for international expansion.

Shopify Markets is nothing less than a command center for growth and expansion as it enables merchants to manage all the regions in one place. Isn’t this amazing?

Moreover, with Shopify Markets, merchants have full control over the marketing strategies and campaigns with an easy-to-navigate UI. Merchants can easily manage multiple markets at one place, see analytics, and track performance, all under unified dashboard.

In addition to that, it allows merchants to customize their storefronts depending upon their businesses requirements and the industry. Flexibility is another top feature of the Shopify summer editions 2024.

2. Sell Online

Shopify summer edition 2024 has also updated its game in selling online as the merchants can sign in through anywhere. Their new feature “Sign in with Shop Anywhere” enables customers to sign through their unique avatars and one-click passkeys.

In addiiton to that, the unified theme of Shopify is truly represented in its update with rebuilt product taxonomy that introduces 10,000+ categories and 2000+ attributes to enhance discovery of store, search, and marketplace through the robust use of AI.

Other notable features include that merchants can now create combined listings to display media, descriptions and URLS to showcase multiple options under a parent listing. Customers can easily view the variety of the products.

Other notable updates include:

• Merchants can manage customers’ transactions easily by issuing store credit directly from the admin panel/dashboard. Moreover, this new functionality allows in resolving customer issues while also maintaining customer loyalty. So, if you are a Shopify merchants, you can view store credit balances, track transaction history of the customers, and allow customers to utilize their credit during checkout process.
• Merchants can also analyze the customer actions as app installs, theme updates, and how the new code impacts store performance.
• Another amazing update that merchants can find in Shopify summer edition updates 2024 is that
• Lastly, merchants can offer product bundles that would help in boosting the average order value and increase sales. You can create bundle offers that add complementary items together. It proves to be an effective update for upselling and cross selling the store items.

3. Sell in Person – Shopify POS

With Shopify summer edition 2024 updates, Shopify has updated the in-person shopping experience through Shopify POS (point of sale). It is a super-duper update for the eCommerce brands who operate online and brick-and-mortar. It offers effortless email capture and streamlines return processes for the customers that enhance data collection at checkout.

What’s more in it?

It allows merchants to offer digital receipts to their customers through Shop Pay that quickly captures the email as well as subscription options. It has tools for staff attribution and return rules so there is smooth after-sale customer service.

The further updates that come with Shopify POS are as follows:

• It allows customized pricing and product listings for different store locations.
• Add discounts or promotional codes so customers can buy C get Y
• It allows merchants to offer multiple discounts in one transaction that improves sales and makes marketing efforts more fruitful.
• It requires customer and staff information at the checkout to identify high-performing staff members and make commissions accordingly.

4. Sell Wholesale

Shopify focus has been strongly towards increasing B2B capabilities for the Merchants (that are only available on Shopify Plus). In order to sell wholesale, Shopify summer edition updates, merchants can new use a brand-new trade theme that is most suitable for bulk purchasing powered by advanced customization options and accurate shopping calculations. Other notable features of sell wholesale in Shopify summer edition are as follows:

• Merchants can customize their store for different B2B markets with unique catalogs and storefronts that attract new customers. It is low-code/no-code update and merchants can do it without understanding code.
• Merchants can now implement a percentage-based deposit at the checkout page for B2B customers. In case a customer wants to order a large bulk order, they need to require a deposit.
• Adjust the shipping rates according to the suppliers’ costs by right and location through Shopify Collective. It reflects supplier shipping rates in real-time for fair pricing and shipping charges.

5. Sell Globally

Shopify’s one of the strongest suits is that merchants can sell globally and can expand their business as they like. With summer edition 2024 of Shopify, it introduces Managed Markets toolset that deals with the most complex parts of business such as taxes, duties, regional restrictions, and optimizing shipping.

The most notable upgrades in the sell globally feature are as follows:

• Shopify has changed the Markets Pro name to Managed Markets that allow merchants to sell internationally without any obstacles. Managed Markets overcame the common international sales problems by adding all duties and regional prices along with better shipping rates to offer an international buyer-friendly experience.
• Merchants can ship faster with UPS® Standard and UPS Worldwide Expedited®. It simplifies the logistic operations and improves the delivery time of the products.
• Keeping in view its UNIFIED theme, you can set up and operate multiple Shopify Payment accounts being used by different business entities. It allows the company to have a better financial management system with simplified accounting.

6. Split Shipping in Checkout

Shopify checkout is known to be the best since 2023. With the recent Shopify summer edition 2024, merchants can make the checkout experience easier and user-friendly with split checkout functionality in which an order is split into multiple shipments and buyer will already know it. By using split checkout, users will have three options i.e., lowest price, faster delivery, or custom shipping options.

But does it end here? No

Shopify split checkout is more than this. The recent update also offers Checkout Blocks which are like drag-and drop. The merchants would not have to do any coding or utilize extensions. They can use the checkout blocks and run seamlessly. Additionally, all the plans can anow add functionality to thank you and order status page by using checkout and accounts editor.

7. Shopify Magic: AI for Commerce

AI bots and assistants are one of the emerging trends when it comes to digital commerce. Speaking of Shopify Summer edition, Shopify has introduced Sidekick which is personal AI assistant that helps in quick response and enhance various aspects of their business that makes business operations smoother, marketing more effective, and customers interactions efficient.

Shopify Summer’24 Edition mainly helps as a personal Shopify assistant, give suggested replies in inox when a customer asks questions, translates the ShopifyQL code for a segment into an easy-to-understand description that a common can easily understand. It enables the marketing efforts to be more targeted towards the right audience.

With the help of Shopify Sidekick, merchants can attribute and categorize their products easily. It helps in classifying the products by giving suggestions for the categories and value, which improves visibility and boosts your average value.

Last but not least, it also is a great assistant when it comes to enhancing the images and even generating them. It provides an easy to merchants for improving their product photography by using media editor on the mobile and generate top-notch quality images effortlessly.

8. Connect with Customers

If you want to reduce your customer acquisition cost while increasing the revenue, then Shopify Summer Edition ‘Connect with customers’ is the best update you can leverage. In this update, Shopify allow you to connect with your audience across a number of platforms whether it is Pinterst, Meta, Instagram, TikTok, Snapchat, etc. It gives you custom audience list that enable you to display ad to the audience that are most interested in your different product categories.

It helps you 2X more retargeting conversions – which means you can convert your dollar and get value in the dollars you spend on your retargeting campaigns. The Shop Campaign, since the last edition, has improved a great deal. You can expand your marketing campaigns to Meta and Google – you only have to pay when a customer converts.

One of the brilliant updates that some of Shopify merchants can’t miss who are targeting Candian market is that you can target your campaigns in Canada and US with zero-risk.

9. Ship & Fulfill

Shipping and fulfillment are the key to taking your business to new heights. With Shopify Summer Edition 2024, merchants can leverage features like ship to and from any store. Merchants can allow their customers to receive their orders as per their convenience. You can transfer the customers’ online orders to their preferred or nearest store to pick up the products directly using Shopify POS feature.

Other notable Ship and Fulfill updates are as follows:

• You can find and edit the address to reduce failed deliveries through Shopify. To do that, find flagged address issues in the admin with the suggestions and other content changes to fix.
• With Shopify summer edition, you can easily reassign fulfillment locations according to delivery and order route settings.
• It allows to create automated workflows that reduce human errors through manuals costs. You can set up the rules to merge orders and mark them fulfilled to streamline your business operations.
• Last is the superb collaboration of Shopify Marketplace Connect with Target through which only approved brands can improve their sales and sell to millions of monthly customers.

10. Centralize Operations

As the theme of Shopify Summer Edition this year is Unified, it aims to bring all the processes for merchants at one place, so they do not have to switch between the tabs. In order to centralize operations, Shopify has introduced robust ALL NEW ANALLYTICS that offers many new features that aim to enhance data gathering, reporting, and analysis.

Some of the most outstanding updates related to analytics in Shopify summer edition are as follows:

• Shopify has started offering organizational settings to all plans that will enhance billing management, staff access, and more for multiple stores by combining them all under a single organization.
• If a merchant has a team, then they can control the staff permissions to make processes and security more improved than before. In addition to that, merchants can organize and manage users in bulk.

Conclusion

In conclusion, Shopify Summer Editions 2024 brings powerful updates that empower merchants to elevate their eCommerce game. By leveraging these new features, you can stay ahead of the competition, streamline operations, and enhance the customer experience. Stay tuned for more innovations as Shopify continues to evolve, helping you achieve greater success in your online business.