Dreamforce 2024: Key Innovations & Partnerships

Dreamforce 2024 event proved to be at the forefront of AI innovation!

The technology event was nothing short of a spectacle, bringing together innovators, technology leaders, and enthusiasts to portray the Salesforce groundbreaking innovation the Agentforce and the suite of AI tools and agents. Ushering companies into a new era of AI advancement.

Our Bizmia team was also there at this striking event, let’s see some of the trailblazing inventions we came across!

First, starting with the much-anticipated release of Agentforce which has surely made headlines even before its release.

1. Launch of Agentforce

The release of Agentforce took center stage as expected with a promise to usher companies into a new AI era. With all the eyeballs glued, Salesforce unveiled the capabilities of this awesome platform. That allows organizations to develop, customize, and deploy autonomous AI agents for diversified business needs, such as service, sales, marketing, and commerce.

Source: Salesforce

Agentforce agents can work independently executing tasks like creating action plans and retrieving relevant data without constant human involvement. This groundbreaking suite of autonomous AI has following agents 👇

• Service Agents can handle a wide range of service issues without preprogrammed scenarios therefore increasing the efficiency of customer service.
• Sales Development Representative (SDR) offers 24/7 connection with prospects, answering questions, and scheduling meetings based on CRM and external data.
• Merchandiser allows Ecommerce merchandisers with personalized promotion, description of products, site setup, and provides data-driven insights.

The Agentforce release highlight brought to you by Bizmia’s team!! 🙌

So, summing up the key features of Agentforce:

• Autonomous operations within guardrails (security measures).
• Seamless integration, & real-time adaptation.
• Low code tools for customization & deployment.

The next highlight of the event was the advanced edition of Marketing Cloud which will be remarkable for businesses looking for automation.

2. Introducing Marketing Cloud Advanced Edition

Many businesses have transformed customer interactions into seamless journeys with Marketing Cloud. Helping them connect, grow, and analyze elevating brands with personalized experiences.

Now the Marketing Cloud Advanced Edition comes with enhanced features and capabilities of Marketing Cloud Growth Edition. Offering businesses more advanced automation and AI capabilities. Also, increasing the personalization with their enhanced data to optimize their outreach.

This marketing cloud with its advanced edition can be useful for companies to boost their conversions and customer engagement level. Any company proficient in Salesforce marketing cloud can help in optimizing all features as per business needs. Find out more here.

Source: Note

Features in Marketing Cloud Advanced Edition

Let’s see some of the advanced features that can help companies in augmenting their marketing efforts:

• The businesses can get more SMS messaging allowing the customers to remain in connection with a Single SMS number.
• The Path Experiment feature helps businesses to comprehend customer interaction allowing them to optimize the journey.
• Einstein Engagement Frequency automatically refines the list and removes the customers getting an excessive number of messages.

Now, the most awaited announcement that caught the spotlight was Slack disclosing its platform to Agentforce agents. Let us tell you more about this interesting development!

3. Slack Unveils Agentforce Agents

Slack is opening up to third-party AI agents integrating AI assistants from Asana, Adobe, and Anthropic, etc. into Slack workflows. Now users can interact with these AI agents to access data, update records, and write emails without closing the Slack platform (as per the Salesforce statement). Some other AI-fueled features present in Slack are 👇

• AI-based summaries for video calls.
• Workflow builder powered by AI; developed to automate tasks.
• Search AI will now give enhanced answers by including data from files beyond just conversational data.

Other than the above features Slack also announced Agentforce giving users the ability to interact with AI agents directly. The Agents can do things like automate tasks, answer questions, and take actions on users’ behalf.

For instance, view how a user can ask the Agent for the next steps in customer conversations within Slack.

Source: Salesforce

Well, how can we forget the buzz around the innovations in Data Cloud which is the pulse of Salesforce? This year at Dreamforce 2024 the Data Cloud was filled with innovation and let us tell you it is going to transform the customer experience.

4. The Data Cloud is Filled with Innovations

Salesforce soul and heartbeat Data Cloud is filled with innovations giving it the ability to revolutionize the customer experience using AI and data. This growth will help businesses deliver more personalized, contextually relevant, and timely customer responses across multiple channels.

Source: Salesforce

Its dynamic features are truly promising in helping businesses enter a new era of AI and data:

• Native processing of audio & video content (webinars & calls) to get insights into deeper customer data.
• The semantic data model allows Agentforce Agents + humans to analyze & use data continuously.
• Efficient information discovery with enhanced search capabilities & real-time data activations.
• Enhanced data security & governance features to protect business operations and prevent unnecessary data exposure.

The main attraction which made the event more marvelous was the release of Atlas which is the driving force behind Agentforce.

5. Introducing Atlas

Another highlight of Dreamforce 2024 was the unveiling of Atlas, the advanced AI engine that is the brain behind Salesforce Agentforce. It is developed to automate complex and monotonous tasks. In addition to streamlining workflows and personalization of customer interaction that helps businesses in optimizing their operations. Some of the features that make Atlas great are 👇

• Atlas evaluates business processes and builds & refines action plans.
• It retrieves massive datasets and further filters them based on relevance.
• Atlas integrates this data to make informed, and data-driven decisions.
• It can request more information to solve issues or escalate it to a human agent in case of emergency.

The best thing about Atlas is that it gets smarter continuously aligning with your business objectives.

Despite endless networking we were not ready to miss the awesome #Dreamfest

Key Partnerships at Dreamforce 2024

Other than disruptive innovations & releases at Dreamforce 2024, the platform announced its significant partnerships with big names. The first partnership that will revamp the world of technology is with NVIDIA.

Salesforce & NVIDIA Join Hands

Salesforce and NVIDIA have formed a strategic alliance to enhance advanced AI capabilities for businesses. This partnership aims to provide optimized predictive & generative AI workflows. And focus on improving customer and employee interactions to increase efficiency across verticals. Such as crisis management, assessment of weather impact for logistics, live event management, and logistics. Also, the AI agents will be empowered to offer information and solutions to customers and escalate critical issues to human agents.

In a nutshell, some of the awesome advancements that can come out of this partnership are given below:

• Generating interactive avatar experiences and autonomous agents.
• Development of AI-based avatars utilizing NVIDIA ACE and Agentforce.
• In coming years deployment of billions of Agentforce agents.

Salesforce also announced joining hands with Google to build Agentforce Agents.

Salesforce and Google Collaborate

Salesforce and Google have announced a partnership for the development of Salesforce Agentforce Agents that can help people collaborate effectively. Across Salesforce Customer 360 and Google Workspace. Enabling the mutual customers to deploy autonomous agents easily for seamless task completion.

The Agentforce agents can also work based on data in Google BigQuery without having to copy data, via the integrations already available today with Zero Copy technology.

Last but not least, the game-changing partnership with IBM to increase the force of Salesforce.

Salesforce & IBM Alliance

Salesforce and IBM have joined hands to offer AI tools and agents that organizations can use for their operations. IBM will leverage the power of its Watsonx and Agentforce to help customers harness AI power in their day-to-day operations. Thus, improving productivity, and maintaining their security.

IBM Watsonx definitely augments the strength of Salesforce’s core CRM and AI capabilities.

We had a superb time networking, meeting new people and seeing new tech advancements.

More Dreamforce Glimpses by Team Bizmia

Our team witnessed trailblazing innovations and a remarkable array of advancements that are going to redefine the world of technology.