The future of Magento is going to be different in 2025 as there are many upcoming development trends. Adobe, also known as Magento, is one of the top eCommerce platforms. According to the top stats, 8% of stores on a global scale are built on Magento whereas 85% of the top 100 online retailers in the U.S. use Magento.
For B2B and B2C businesses and retailers, Magento comes as the top choice due to its top-notch features and customization that take the business to a whole new scale.
In this blog, we focus on the future of Magento and further discuss the upcoming Magento web development trends forthcoming in 2025.
Let’s discuss.
Top Adobe Commerce (Magento) Trends in 2025
The top Magento trends in 2025 include headless commerce, push notifications, AI, Progressive Web Apps (PWAs), omnichannel retailing, personalization, and many others. If you’re deciding between Magento and Shopify for your eCommerce platform, explore how they compare in terms of features and usability. Let’s take a look below and discuss them briefly.
Headless eCommerce
It is the emerging type of eCommerce in which the front-end is different from the back end while there is a seamless user experience without any lags or bugs. This way eCommerce stores have more flexibility and options for customization when it comes to delivering a dynamic and top-notch user experience while also maintaining optimal performance.
Did you know?
According to the survey by Yotta Ecommerce, 62% of companies agree that Headless Ecommerce can significantly increase engagement and conversions.
Many companies like Nike have also partially implemented the headless architecture that is decoupling the frontend from the backend. This way one can add more personalization and customizability to the front-end while adding composability in the backend for a seamless user experience (UX).
In Magento or Adobe Commerce, adopting headless eCommerce architecture has become easier as this platform gives full-fledged options for customizing the front-end. It provides robust solutions for delivering data from one back end to any front-end, including PWA Studio or custom front-end(s), helping accelerate development and time to market for new innovations.
Now, with the use of Adobe Developer App Builder, developers can leverage API Mesh to expand the capabilities and take maximum advantage. According to the stats, the headless eCommerce marketing is expected to project USD 1.7 billion by 2031, growing at a 22.6% CAGR.
Progressive Web Apps (PWAs)
Another top trend in the future of Magento is Progressive web apps (PWAs). In the growing competition of eCommerce market along with high customer expectations, PWAs come as one of the best solutions. They are native-like apps that resemble and behave like a mobile app. They have fast loading speed and also, they are less likely to be forgotten amongst several applications.
With Magento, developing progressive web applications has become a lot easier. With its latest tools, PQSA Studio helps merchants build their storefronts quickly. However, it requires technical assistance for which you can hire Magento 2 developers. Also, by using Magento and PWA Studio, the storefront can be hosted with the back end, unlike other headless front ends that require additional hosting. Here are the benefits of PWAs:
- Faster loading times
- Improved performance
- Better user experience
- Increased engagement
Omnichannel Retailing
In today’s eCommerce trends, multi-channel retailing is not very much looked forward to. Instead, merchants and business owners prefer omni-channel retailing. In 2025, omnichannel retailing is going to surge even further as it provides one integrated solution to the customers that makes customer experience better.
In simple words, omnichannel retailing makes your business approachable from all touch points. To quote an example of omnichannel retailing, a customer can make a cart online and pick up the order from the nearby physical store or see a post on your web store and inquire more about it via your customer service channel.
You might be thinking how does it differ from multi-channel retailing so here we have written down a precise table for you:
| Omnichannel Marketing | Multichannel Marketing |
|---|---|
| Focuses on creating a seamless experience across all channels. | Operates each channel independently with minimal integration. |
| Customer-centric, ensuring a unified message and experience. | Channel-centric, focusing on optimizing individual platforms. |
| Prioritizes consistency in branding and interactions. | May have varying messaging and branding across channels. |
| Relies on interconnected data to personalize customer journeys. | Uses data separately for each channel, limiting personalization. |
| Examples: Unified shopping experience online and in-store. | Examples: Separate campaigns for social media, email, and print. |
Here are some of the top channels you can target to optimize your omnichannel marketing (but don’t be limited to this list:
- Online store
- A dedicated application
- Brick-and-mortar store
- Internet of Things devices
- Social Media platforms such as Twitter, Pinterest, Instagram, Facebook
- Sales and customer service representatives
- Email and phone channels
- Newsletters (physical and digital)
Artificial Intelligence and Machine Learning
Another top trend that Magento users will se in 2024 is the growing use of AI and ML. They have proven to be extremely effective for automating tasks, reducing redundancies, and saving time so that the businesses can focus on other core tasks and utilize their time effectively.
For merchants, they can not only automate their tasks but also get more sales by AI powered product recommendations that comes through AI analytics. Here is what they can further do by leveraging Magento 2 AI and ML features:
- Product recommendations
- Fraud detection
- Personalized search results
- Chatbots
Augmented and Virtual Reality
In the upcoming years, augmented and virtual reality will be the most common trends. In the eCommerce market, AR and VR are heavily being used so that users can picture what products they would like in the environment or on themselves For example, in terms of furniture, IKEA introduced AR in which they can see the sofa in the shop easily placed in their house and make a buying decision.
AR and VR technology enable users to try on the products (such as clothing, and cosmetics) and see if they are making the right decision.
Growth of chatbots
In 2025, another top trend is going to be conversation commerce. It entails the use of chat and voice to engage with customers and answer their queries. These chatbots have proven to be extremely helpful for finding the product and resolving queries in real time.
In Magento 2, the chatbot leverages Open Source LLM like Llama 3 or Mistral to provide virtual assistance to the customers. Furthermore, at the Adobe Commerce storefront customers can get leverage of conversational commerce by:
- Customers can get product queries answered.
- They can ask queries about products based on their attributes.
- Open source chatbot can answer queries related to product names, searchable attributes, and super attributes.
- Information such as Product URL, rating, and price details can also be procured by chatbot.
- Pin chat message option to customers.
- Customers can ask for details regarding their orders.
Adobe Experience Cloud and Adobe Commerce work with real-time its real-time customer data platform while seamlessly integrating with your other internal systems (e.g. CRM) so that it becomes a single source of truth for customer data. Not only that, but you can also integrate Adobe Commerce with several chatbots options, even its own Adobe Dynamic Chat.
Enhanced product information management (PIM)
Product information management is an important feature for the merchants as it is important to optimize management processes, organization, and delivery of products across multiple channels. In Magento, this is a forward-looking feature as it has various benefits ranging from centralized data management, multi-channel synchronization ro rich data support, scalability, and data-driven insights.
When Advanced PIM solutions are integrated with Magento, it helps merchant management product data efficiently and effectively. In addition to that, it also ensures accuracy and consistency across the channels.
Push Notifications
Push notifications cannot be ignored as they remind people to complete their actions such as cart abandonment, recent discounts and sales, and much more. In 2025, they are going to be an even more important marketing tactic to remind people complete their actions that were dropped in the middle.
In terms of the future of Magento, developers need to create a mobile or PWA, and then they would be able to access push notifications in different ways depending on the platform. For instance, Apple push notifications use an API, while Google and Amazon use Backend-as-a-software (BaaS). Magento 2 developers choose Adobe Campaign, which is a third-party extension) for push notifications. However, if you want a custom solution, BIMZIA can help you get that with scalability.
Buy Now Pay Later (BNPL)
It is one of the most used payment options that users leverage to buy their products. From January to June 2024, around $39.7 billion that makes 7.9$ of eCommerce spend took advantage of this model. For BNPL, the most recognized payment extensions include Klarna and Afterpay.
What is the Future of Magento?
Magento is a leading open-source eCommerce platform that enables users to run their stores and websites seamlessly. The future of Magento will be powered by the latest technologies such as AI, ML, AR, and VR. This would further bring a huge change in customer behavior, decision-making patters, and customer purchasing points. With Magento 2 development services, you can implement the future trends of Magento and adopt the best for your business.
Conclusion
In order to excel in the future, it is important to understand the customer’s needs and behavior. By predictive analysis, you can see the upcoming trends and create better opportunities for your business using Magento.
Frequently asked questions
Is Magento still a competitive platform for eCommerce in 2025?
Yes, Magento is a competitive platform for eCommerce in 2025 given the fact that business can approach high level of customization. With millions of stores running live on Magento, it has great potential for the next year as well.
What are the latest trends in Magento development?
The latest trends in Magento 2 development are headless and composable commerce, omnichannel retailing instead of multi-channel retailing, artificial intelligence, machine learning, push notifications, augmented and virtual reality, chatbots, and PIM.
What makes Magento a future-proof eCommerce platform?
With the integration of Artificial intelligence in its platform, Magento is keeping up with the recent trends in the industry. Furthermore, its AI-powered recommendations, chatbots, and data-driven insights enable better decision-making.
What are the benefits of using Magento for eCommerce?
The main benefit of choosing Magento for eCommerce is the high level of customization. You can enhance your store’s features and functionalities without any limitations. Moreover, Magento PWA architectures make it a top choice for owners who want to deliver an excellent experience to users.
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